The third edition of the pan-European survey of the live communication industry, using data from seven member countries, maintains showing positive growth trends with an average of 45% of respondents expecting budgets to grow across four key markets (2017: 43% in seven key markets, 2016: 36% in six key markets). Additionally, three key markets (Spain, Germany, Switzerland) present a substantial average growth of 8%.
The LiveCom Alliance European Industry Survey 2018 captures existing data from Belgium, Germany, Italy, Netherlands, Spain, France and Switzerland. More respondents expect budgets to increase than decrease in all markets. Belgium (51%) and Netherlands (59%) have the highest number of respondents expecting budget increases (2017: Belgium 59% and Spain 84%). France expects an average 10% decrease.
Check the press release and infographic:
Study ‘The Future of Live Communication’ reveals the main changes on strategies, value creation chains and formats in the industry.
2016 marks the start of LiveCom Alliance, aimed to develop the live communication and event industry on a pan-European level.