The LiveCom Alliance European Industry Survey aims to capture the major trends and economic impact drivers for the live communication industry in the world’s biggest free trade area. This 2018 edition is a third step towards building a comprehensive overview of this important industry. Therefore LiveCom Alliance collates data provided by its member associations, as well as non-member associations and media, and will produce future editions of the survey annually.
The third edition of the pan-European survey of the live communication industry, using data from seven member countries, maintains showing positive growth trends with an average of 45% of respondents expecting budgets to grow across four key markets (2017: 43% in seven key markets, 2016: 36% in six key markets). Additionally, three key markets (Spain, Germany, Switzerland) present a substantial average growth of 8%.
The LiveCom Alliance European Industry Survey 2018 captures existing data from Belgium, Germany, Italy, Netherlands, Spain, France and Switzerland. More respondents expect budgets to increase than decrease in all markets. Belgium (51%) and Netherlands (59%) have the highest number of respondents expecting budget increases (2017: Belgium 59% and Spain 84%). France expects an average 10% decrease.
Check the press release and infographic:
Europe’s live sector is at a turning point: internationalisation is growing, along with complexity and support needs.
The results of the European Industry Survey 2025 learn that internationalization emerges as a key growth driver in live communication. Across the European live communication sector, event professionals are eager to expand – but face gaps in knowledge, infrastructure, and support.In order to fill these gaps a follow-up study is needed.
The 2025 edition of the European Industry Survey – conducted by the German R.I.F.E.L. Institute – focuses on internationalisation as both a strategic opportunity and a challenge for the European live communication industry.
