The LiveCom Alliance European Industry Survey aims to capture the major trends and economic impact for the live communication industry in the world’s biggest free trade area. The 2017 edition is a second step towards building a comprehensive picture of this important industry. Therefore LiveCom Alliance collates data provided by its member associations, as well as non-member associations and media, and will produce future editions of the survey annually.
The second edition of the pan-European survey of the live communication industry, using data from nine countries (2016: seven countries), has - again - revealed positive growth trends with an average of 94% of respondents expecting budgets to grow or stay the same across seven key markets (2016: 83% in six key markets).
Seven countries are showing substantial growth expectations for events; average (43%). Event marketing budgets are rising by between 4.2% and 13.7%. The number of events are increasing in three countries. And live communication and events are showing a substantial share of the total marcom budget in four countries.
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It’s a pleasure to announce, our current board member and treasurer Ivo Franschitz (EMBA – AT) is the new chairman of LiveCom Alliance. Ivo succeeds our former chairman Jan Kalbfleisch (FWD. – DE).
Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3.
Changed market conditions mean that we, as an events industry, have to deal with a new reality.