The LiveCom Alliance European Industry Survey aims to capture the major trends and economic impact for the live communication industry in the world’s biggest free trade area. The 2017 edition is a second step towards building a comprehensive picture of this important industry. Therefore LiveCom Alliance collates data provided by its member associations, as well as non-member associations and media, and will produce future editions of the survey annually.
The second edition of the pan-European survey of the live communication industry, using data from nine countries (2016: seven countries), has - again - revealed positive growth trends with an average of 94% of respondents expecting budgets to grow or stay the same across seven key markets (2016: 83% in six key markets).
Seven countries are showing substantial growth expectations for events; average (43%). Event marketing budgets are rising by between 4.2% and 13.7%. The number of events are increasing in three countries. And live communication and events are showing a substantial share of the total marcom budget in four countries.
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At IMEX the world comes together. So, a great opportunity for – almost our whole – board to meet.
Decision-makers, trade visitors and suppliers to the event industry can expect an interesting mix of exhibitors, superb opportunities for networking and deal- making, and highly informative content live on stage at the next BOE INTERNATIONAL to be held at Messe Dortmund on 17 and 18 January 2024.
