News | 17 November 2017

Results European Industry Survey 2017

The​ ​LiveCom​ ​Alliance​ ​European​ ​Industry​ ​Survey​ ​aims​ ​to​ ​capture​ ​the​ ​major​ ​trends​ ​and economic​ ​impact​ ​for​ ​the​ ​live​ ​communication​ ​industry​ ​in​ ​the​ ​world’s​ ​biggest​ ​free​ ​trade​ ​area. The​ ​2017​ ​edition​ ​is​ ​a​ ​second​ ​step​ ​towards​ ​building​ ​a​ ​comprehensive​ ​picture​ ​of​ ​this important​ ​industry.​ ​Therefore​ ​LiveCom​ ​Alliance​ ​collates​ ​data​ ​provided​ ​by​ ​its​ ​member associations,​ ​as​ ​well​ ​as​ ​non-member​ ​associations​ ​and​ ​media,​ ​and​ ​will​ ​produce​ ​future editions​ ​of​ ​the​ ​survey​ ​annually.

The​ ​second​ ​edition​ ​of​ ​the​ ​pan-European​ ​survey​ ​of​ ​the​ ​live​ ​communication​ ​industry,​ ​using data​ ​from​ ​nine​ ​countries​ ​​(2016:​ ​seven​ ​countries)​,​ ​has​ ​-​ ​again​ ​-​ ​revealed​ ​positive​ ​growth trends​ ​with​ ​an​ ​average​ ​of​ ​94%​ ​of​ ​respondents​ ​expecting​ ​budgets​ ​to​ ​grow​ ​or​ ​stay​ ​the​ ​same across​ ​seven​ ​key​ ​markets​ ​​(2016:​ ​83%​ ​in​ ​six​ ​key​ ​markets)​.

Seven​ ​countries​ ​are​ ​showing​ ​substantial​ ​growth​ ​expectations​ ​for​ ​events;​ ​average​ ​(43%). Event​ ​marketing​ ​budgets​ ​are​ ​rising​ ​by​ ​between​ ​4.2%​ ​and​ ​13.7%.​ ​The​ ​number​ ​of​ ​events​ ​are increasing​ ​in​ ​three​ ​countries.​ ​And​ ​live​ ​communication​ ​and​ ​events​ ​are​ ​showing​ ​a​ ​substantial share​ ​of​ ​the​ ​total​ ​marcom​ ​budget​ ​in​ ​four​ ​countries.

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