The LiveCom Alliance European Industry Survey aims to capture the scale, trends and economic impact of the live communication industry. The 2016 edition is the first step towards building a comprehensive picture of this important industry. The LiveCom Alliance, the association which collates data provided by its member associations, will produce future editions of the survey annually.
LiveCom European Industry Survey reveals growth in first snapshot of the pan-European live communication industry; ‘Widespread expectations of budget growth and strong agency position’.
The first pan-European survey of the live communication industry, using data from seven countries, has revealed positive growth trends with an average of 83% of respondents expecting budgets to grow or stay the same across six key markets.
The LiveCom European Industry Survey 2016 captured existing data from Belgium, Germany, Italy, Netherlands, Spain, Sweden and the UK. More respondents expect budgets to increase than decrease in all markets except Belgium, where 4% more expect a decrease. The Netherlands (56%) and Italy (49%) had the highest number of respondents expecting budget increases.
Download press release and infographic:
Europe’s live sector is at a turning point: internationalisation is growing, along with complexity and support needs.
The results of the European Industry Survey 2025 learn that internationalization emerges as a key growth driver in live communication. Across the European live communication sector, event professionals are eager to expand – but face gaps in knowledge, infrastructure, and support.In order to fill these gaps a follow-up study is needed.
The 2025 edition of the European Industry Survey – conducted by the German R.I.F.E.L. Institute – focuses on internationalisation as both a strategic opportunity and a challenge for the European live communication industry.
