LiveCom Alliance supports a second joint position paper issued by EEIA (European Exhibition Industry Alliance) on behalf of the European business events and exhibition industry concerning urgently needed:
In this paper we urge the EU’s institutions and governments to swiftly agree on harmonised rules, reciprocity and embrace common intelligent measures enabling free movement and a maximum of travel under the best health conditions within the EU and worldwide. Exhibitions and business events are key to rebuilding economies – international business travel for the purpose of attending such events is vital.
Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3.
Changed market conditions mean that we, as an events industry, have to deal with a new reality.
The current meta study demonstrates the sector’s hardships caused by the current increase in prices and the pandemic.