In this paper we urge the EU’s institutions and governments to swiftly agree on harmonised rules, reciprocity and embrace common intelligent measures enabling free movement and a maximum of travel under the best health conditions within the EU and worldwide. Exhibitions and business events are key to rebuilding economies – international business travel for the purpose of attending such events is vital.
LiveCom Alliance supports a second joint position paper issued by EEIA (European Exhibition Industry Alliance) on behalf of the European business events and exhibition industry concerning urgently needed:
In this paper we urge the EU’s institutions and governments to swiftly agree on harmonised rules, reciprocity and embrace common intelligent measures enabling free movement and a maximum of travel under the best health conditions within the EU and worldwide. Exhibitions and business events are key to rebuilding economies – international business travel for the purpose of attending such events is vital.
Industry awards are a powerful way to demonstrate the impact of live and experiential marketing.
Europe’s live sector is at a turning point: internationalisation is growing, along with complexity and support needs.
The results of the European Industry Survey 2025 learn that internationalization emerges as a key growth driver in live communication. Across the European live communication sector, event professionals are eager to expand – but face gaps in knowledge, infrastructure, and support.In order to fill these gaps a follow-up study is needed.
