On June 22, LiveCom Alliance revealed the results of the fifth edition of the European Industry Survey conducted by R.I.F.E.L. Institute and supported by partner Best of Events. The survey showcases the dramatic impact that Covid-19 had on the live-communication industry. Turnover, projects and employment were most heavily impacted. Respondents display resilience while facing challenges that the reignition of the industry will bring, where the most important drivers are identified as: digitalisation and online/hybrid event formats. While on the verge of re-opening the industry, respondents will rely heavily on creative, digital and self-management competence when it comes to their teams. These skills are perceived to contribute most when kick-starting the eagerly awaited comeback of meeting each other face-to-face.
Curious about the results of 2020? Click on the links below:
Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3.
Changed market conditions mean that we, as an events industry, have to deal with a new reality.
The current meta study demonstrates the sector’s hardships caused by the current increase in prices and the pandemic.