In the live communication industry, calling for or entering in pitches is a common way of generating business, and it needs to be treated as a delicate matter. The stakes are high. On the one hand for the client because it determines the potential value of a future partnership, and on the other hand for the agency since it could define the potential of winning a new client or project. Therefore, professional pitch guidelines are essential to guarantee best possible results on both ends.
A set of guidelines will enable clients to adopt to a more professional and effective approach in their call for pitches whilst agencies will be able to objectively weight the investment involved against the chances of success.
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