This Code of Ethics shall govern both the spirit of all activities and the way we do business, covering the following key elements: purpose, client focussed, collaboration, integrity, respect, passion, excellence, impact, taxation and lawfulness.
The first issue was presented to Andrea Favlíková, Senior PR & Event Manager, Engagement Marketing CEEMEA at LEGO, at the Bea World Festival in Porto: “I believe that regardless of whether an organization is legally mandated to have an ethic code, every organization should have one. It is extremely important to loudly articulate values, principles and professional standards of the organization, in doing so, to define desired behaviour.”
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