We pursue a professional, sustainable and fair pan-European playing field for the live communication industry. Therefore, we are proud to present our Code of Ethics covering important industry topics, designed with the input from our nine members.
This Code of Ethics shall govern both the spirit of all activities and the way we do business, covering the following key elements: purpose, client focussed, collaboration, integrity, respect, passion, excellence, impact, taxation and lawfulness.
The first issue was presented to Andrea Favlíková, Senior PR & Event Manager, Engagement Marketing CEEMEA at LEGO, at the Bea World Festival in Porto: “I believe that regardless of whether an organization is legally mandated to have an ethic code, every organization should have one. It is extremely important to loudly articulate values, principles and professional standards of the organization, in doing so, to define desired behaviour.”
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It’s a pleasure to announce, our current board member and treasurer Ivo Franschitz (EMBA – AT) is the new chairman of LiveCom Alliance. Ivo succeeds our former chairman Jan Kalbfleisch (FWD. – DE).
Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3.
Changed market conditions mean that we, as an events industry, have to deal with a new reality.