First pan-European Code of Ethics

This​ ​Code​ ​of Ethics​ ​shall​ ​govern​ ​both​ ​the​ ​spirit​ ​of​ ​all​ ​activities​ ​and​ ​the​ ​way​ ​we​ ​do​ ​business,​ ​covering​ ​the following​ ​key​ ​elements:​ ​purpose,​ ​client​ ​focussed,​ ​collaboration,​ ​integrity,​ ​respect,​ ​passion, excellence,​ ​impact,​ ​taxation​ ​and​ ​lawfulness.

The​ ​first​ ​issue​ ​was​ ​presented​ ​to​ ​Andrea​ ​Favlíková,​ ​​Senior​ ​PR​ ​&​ ​Event​ ​Manager,​ ​Engagement Marketing​ ​CEEMEA​ ​at​ ​​LEGO,​ ​at​ ​the​ ​Bea​ ​World​ ​Festival​ ​in​ ​Porto:​ ​​“​I​ ​believe​ ​that​ ​regardless​ ​of whether​ ​an​ ​organization​ ​is​ ​legally​ ​mandated​ ​to​ ​have​ ​an​ ​ethic​ ​code,​ ​every​ ​organization should​ ​have​ ​one.​ ​It​ ​is​ ​extremely​ ​important​ ​to​ ​loudly​ ​articulate​ ​values,​ ​principles​ ​and professional​ ​standards​ ​of​ ​the​ ​organization,​ ​in​ ​doing​ ​so,​ ​to​ ​define​ ​desired​ ​behaviour.”

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