Our German member fwd: conducted the study „COST INFLATION TRENDS EVENTS / EXHIBITIONS / TRADE FAIRS 2022“ together with the R.I.F.E.L. Research Institute for Exhibition and Live-Communication. It does not only illustrate the price trends from 2019 to 2022. The survey also points to reasons and effects of this increase in prices. This study is a substantive deepening on the previous Flash study (March ’22) and incorporates also data from our European Industry Survey 2020.
Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3.
Changed market conditions mean that we, as an events industry, have to deal with a new reality.
The current meta study demonstrates the sector’s hardships caused by the current increase in prices and the pandemic.