BOE INTERNATIONAL welcomed the new event year in its usual way on 11 and 12 January 2023, confirming once again its self-image as a leading international experiential marketing show. The compact exhibitor line-up covered all aspects of live communications just waiting to be seen, touched and tried out. Trade visitors were also treated to an extensive supporting programme of highly informative talks, panel discussions, interviews and performances.
Check out the press release by BOE here.
Our founder and managing director Maarten Schram joined the official press conference and elaborated on the development of LiveCom Alliance and the scheduled study by RIFEL Institute later this year.
Europe’s live sector is at a turning point: internationalisation is growing, along with complexity and support needs.
The results of the European Industry Survey 2025 learn that internationalization emerges as a key growth driver in live communication. Across the European live communication sector, event professionals are eager to expand – but face gaps in knowledge, infrastructure, and support.In order to fill these gaps a follow-up study is needed.
The 2025 edition of the European Industry Survey – conducted by the German R.I.F.E.L. Institute – focuses on internationalisation as both a strategic opportunity and a challenge for the European live communication industry.
