In securing that position, we aimed to find a strategic industry partner that would help drive us forward, without challenging our independence and/or integrity. That partner was found in BOE, the International trade show for experience marketing, who have committed to support not only financially but also in facilitating the annual kick-off for the Alliance during BOE and setting up a platform to underline the impact of Live in the pan-European industry. Maarten Schram, founder/MD of the Alliance states: “We are extremely proud to have launched this partnership and I am confident this partnership will boost awareness for Live amongst a broader audience.”
Study ‘The Future of Live Communication’ reveals the main changes on strategies, value creation chains and formats in the industry.
2016 marks the start of LiveCom Alliance, aimed to develop the live communication and event industry on a pan-European level.