News | 15 January 2019

Strategic partnership BOE

LiveCom Alliance was founded in 2016 on the believe that the live communication industry deserves a pan-European approach and audience, and would benefit from an overarching dedicated yet independent institution. Today, 3 years since the foundation it’s time to take our next steps, strengthen our role and secure the future of LiveCom Alliance. 

In securing that position, we aimed to find a strategic industry partner that would help drive us forward, without challenging our independence and/or integrity. That partner was found in BOE, the International trade show for experience marketing, who have committed to support not only financially but also in facilitating the annual kick-off for the Alliance during BOE and setting up a platform to underline the impact of Live in the pan-European industry. Maarten Schram, founder/MD of the Alliance states: “We are extremely proud to have launched this partnership and I am confident this partnership will boost awareness for Live amongst a broader audience.”