In securing that position, we aimed to find a strategic industry partner that would help drive us forward, without challenging our independence and/or integrity. That partner was found in BOE, the International trade show for experience marketing, who have committed to support not only financially but also in facilitating the annual kick-off for the Alliance during BOE and setting up a platform to underline the impact of Live in the pan-European industry. Maarten Schram, founder/MD of the Alliance states: “We are extremely proud to have launched this partnership and I am confident this partnership will boost awareness for Live amongst a broader audience.”
Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3.
Changed market conditions mean that we, as an events industry, have to deal with a new reality.
The current meta study demonstrates the sector’s hardships caused by the current increase in prices and the pandemic.