IVAP is the association of the Macedonian event industry. A few words by IVAP president Maja Babic: ‘As event professionals, we love our profession and we want the event sector to be recognized for its economic potential, its seriousness and its ability to communicate live, in a strategic way. By working together we are able to help our members and their customers overcome challenges, put initiatives in place to address issues and work together to develop opportunities across the event industry.’
Welcome to meet our new member. Check out the IVAP member page.
Europe’s live sector is at a turning point: internationalisation is growing, along with complexity and support needs.
The results of the European Industry Survey 2025 learn that internationalization emerges as a key growth driver in live communication. Across the European live communication sector, event professionals are eager to expand – but face gaps in knowledge, infrastructure, and support.In order to fill these gaps a follow-up study is needed.
The 2025 edition of the European Industry Survey – conducted by the German R.I.F.E.L. Institute – focuses on internationalisation as both a strategic opportunity and a challenge for the European live communication industry.
