IVAP is the association of the Macedonian event industry. A few words by IVAP president Maja Babic: ‘As event professionals, we love our profession and we want the event sector to be recognized for its economic potential, its seriousness and its ability to communicate live, in a strategic way. By working together we are able to help our members and their customers overcome challenges, put initiatives in place to address issues and work together to develop opportunities across the event industry.’
Welcome to meet our new member. Check out the IVAP member page.
Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3.
Changed market conditions mean that we, as an events industry, have to deal with a new reality.
The current meta study demonstrates the sector’s hardships caused by the current increase in prices and the pandemic.