Our Code of Ethics covers important industry topics, designed with the input from our members. This Code of Ethics shall govern both the spirit of all activities and the way we do business, covering the following key elements: purpose, client focussed, collaboration, integrity, respect, passion, excellence, impact, taxation and lawfulness.
LiveCom Alliance pursues a professional, sustainable and fair playing field across the live communication and events industry. Especially now, in this crucial phase of gentle recovery and the live communication industry picking up pace, it’s important to honor and work by these principles. LiveCom Alliance introduced the first pan-European Code of Ethics in May 2017 in order to govern the spirit and method of all (commercial) activities we undertake whenever, wherever and however we conduct our business. Adopted by our twelve member associations and their 1000+ national member agencies and companies.
Download LiveCom Alliance’s Code of Ethics here.
Europe’s live sector is at a turning point: internationalisation is growing, along with complexity and support needs.
The results of the European Industry Survey 2025 learn that internationalization emerges as a key growth driver in live communication. Across the European live communication sector, event professionals are eager to expand – but face gaps in knowledge, infrastructure, and support.In order to fill these gaps a follow-up study is needed.
The 2025 edition of the European Industry Survey – conducted by the German R.I.F.E.L. Institute – focuses on internationalisation as both a strategic opportunity and a challenge for the European live communication industry.