2016 marks the start of LiveCom Alliance, aimed to develop the live communication and event industry on a pan-European level. The past 5 years brought us 12 dedicated members, numerous live meetings, 5 industry surveys, an Industry Code of Conduct, Pitch Guidelines and a better understanding of and visibility for our industry across most European borders.
Today, we still believe that ‘live’ is the best and most sustainable way to communicate. Maybe now even more than ever.
As a small token of our appreciation for the ongoing commitment and dedication from our members to uphold our core values (to unite, learn and inspire), we have commissioned a bespoke art piece for the occasion of our 5th anniversary.
Happy anniversary to you all!
It’s a pleasure to announce, our current board member and treasurer Ivo Franschitz (EMBA – AT) is the new chairman of LiveCom Alliance. Ivo succeeds our former chairman Jan Kalbfleisch (FWD. – DE).
Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3.
Changed market conditions mean that we, as an events industry, have to deal with a new reality.