News | 16 January 2025

LiveCom Alliance 2025 Industry Survey: unlocking international growth in live communication

LiveCom Alliance (LCA), together with the R.I.F.E.L. Institute, is proud to announce the launch of the 2025 edition of the European Industry Survey. This year’s survey introduces a new approach, focusing on a single strategic theme: internationalization.

Highlights of the 2025 edition

  • A new focus: for the first time, the survey emphasizes a singular strategic topic – internationalization – while continuing to track quantitative trends such as agency’s & companies revenue, employee numbers and projects, and budgets.
  • Broad accessibility: previously limited to LCA’s network, the survey will now be open to the entire European live communication industry. By expanding participation, the survey taps into a richer and more diverse data pool.

Valuable insights: the study will explore how live agencies & companies perceive the opportunities and challenges of international expansion and will offer proven strategies and practical recommendations for success.

Download press release here