RoadToBOE – BOE, the International trade show for experience marketing – and strategic partner of LiveCom Alliance – is postponed to 19 and 20 January 2022 in Dortmund, Germany.
Due to the COVID-19 pandemic and the uncertainty that comes along with it the BOE fair trade in June has been canceled. That means that the exchange between the industry representatives from the fields of experience marketing and live communication will have to wait. Nevertheless, the upcoming fair trade hosted by BOE will be held in January 2022!
However, in order to enable an exchange throughout the year the BOE INTERNATIONAL will start with a new 365-day online platform! The exchange is ment for trade exhibitors as well as visitors of the industry. ‘To expand the previous format with further specials, exhibitor presentation areas, exchange opportunities and various chanels around current developments and innovations from and with the industry – until the upcoming trade fair and beyond.’
Decision-makers, trade visitors and suppliers to the event industry can expect an interesting mix of exhibitors, superb opportunities for networking and deal- making, and highly informative content live on stage at the next BOE INTERNATIONAL to be held at Messe Dortmund on 17 and 18 January 2024.
Our founder and managing director Maarten Schram joined the official press conference and elaborated on the development of LiveCom Alliance and the scheduled study conducted by RIFEL Institute later this year.
It’s a pleasure to announce, our current board member and treasurer Ivo Franschitz (EMBA – AT) is the new chairman of LiveCom Alliance. Ivo succeeds our former chairman Jan Kalbfleisch (FWD. – DE).