RoadToBOE – BOE, the International trade show for experience marketing – and strategic partner of LiveCom Alliance – is postponed to 19 and 20 January 2022 in Dortmund, Germany.
Due to the COVID-19 pandemic and the uncertainty that comes along with it the BOE fair trade in June has been canceled. That means that the exchange between the industry representatives from the fields of experience marketing and live communication will have to wait. Nevertheless, the upcoming fair trade hosted by BOE will be held in January 2022!
However, in order to enable an exchange throughout the year the BOE INTERNATIONAL will start with a new 365-day online platform! The exchange is ment for trade exhibitors as well as visitors of the industry. ‘To expand the previous format with further specials, exhibitor presentation areas, exchange opportunities and various chanels around current developments and innovations from and with the industry – until the upcoming trade fair and beyond.’
It’s a pleasure to announce, our current board member and treasurer Ivo Franschitz (EMBA – AT) is the new chairman of LiveCom Alliance. Ivo succeeds our former chairman Jan Kalbfleisch (FWD. – DE).
Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3.
Changed market conditions mean that we, as an events industry, have to deal with a new reality.
