RoadToBOE – BOE, the International trade show for experience marketing – and strategic partner of LiveCom Alliance – is postponed to 19 and 20 January 2022 in Dortmund, Germany.
Due to the COVID-19 pandemic and the uncertainty that comes along with it the BOE fair trade in June has been canceled. That means that the exchange between the industry representatives from the fields of experience marketing and live communication will have to wait. Nevertheless, the upcoming fair trade hosted by BOE will be held in January 2022!
However, in order to enable an exchange throughout the year the BOE INTERNATIONAL will start with a new 365-day online platform! The exchange is ment for trade exhibitors as well as visitors of the industry. ‘To expand the previous format with further specials, exhibitor presentation areas, exchange opportunities and various chanels around current developments and innovations from and with the industry – until the upcoming trade fair and beyond.’
Europe’s live sector is at a turning point: internationalisation is growing, along with complexity and support needs.
The results of the European Industry Survey 2025 learn that internationalization emerges as a key growth driver in live communication. Across the European live communication sector, event professionals are eager to expand – but face gaps in knowledge, infrastructure, and support.In order to fill these gaps a follow-up study is needed.
The 2025 edition of the European Industry Survey – conducted by the German R.I.F.E.L. Institute – focuses on internationalisation as both a strategic opportunity and a challenge for the European live communication industry.
