Indeed, of the seven categories of marketing spend monitored by the Bellwether report, only events saw growth in Q3, reflecting the continued appetite for face-to-face meetings and engagements in person following the lifting of COVID-19 restrictions. Even here however, growth slowed notably (net balance of +4.5%, from +22.2%).
Check for the full report this link.
About the Bellwether
The Bellwether is based on a questionnaire survey of around 300 UK-based companies that provide regular quarterly information on trends in their marketing activities. The survey panel has been carefully selected to ensure that the survey data provide an accurate indication of actual marketing trends in the whole economy. Participating companies therefore include a broad variety of advertisers in terms of market sector and geographical location. Respondents are primarily marketing directors or similar.
LiveCom Alliance, together with the R.I.F.E.L. Institute, is proud to announce the launch of the 2025 edition of the European Industry Survey. This year’s survey introduces a new approach, focusing on a single strategic theme: internationalization.
At IMEX the world comes together. So, a great opportunity for – almost our whole – board to meet.
