News | 15 March 2022

The Future of Live Communication by R.I.F.E.L. Institute

Study ‘The Future of Live Communication’ reveals the main changes on strategies, value creation chains and formats in the industry. Following the LiveCom Alliance European Industry Surveys, this new study – also conducted by R.I.F.E.L. Institute – is based on the view of customers for the first time.

Study 'The Future of Live Communication' reveals the main changes on strategies, value creation chains and formats in the industry.

Study ‘The Future of Live Communication’ reveals the main changes on strategies, value creation chains and formats in the industry. Following the LiveCom Alliance European Industry Surveys, this new study – also conducted by R.I.F.E.L. Institute – is based on the view of customers for the first time. 

As a result of the digital transformation and its acceleration due to the COVID-19 pandemic, the live communication industry is facing the greatest upheaval in its history. The objective of this study is to gain deeper insights into the emerging changes in the value creation processes from the customers’ point of view and to obtain guidance for the strategic realignment of the event industry ‘ecosystem’.

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