Study ‘The Future of Live Communication’ reveals the main changes on strategies, value creation chains and formats in the industry. Following the LiveCom Alliance European Industry Surveys, this new study – also conducted by R.I.F.E.L. Institute – is based on the view of customers for the first time.
As a result of the digital transformation and its acceleration due to the COVID-19 pandemic, the live communication industry is facing the greatest upheaval in its history. The objective of this study is to gain deeper insights into the emerging changes in the value creation processes from the customers’ point of view and to obtain guidance for the strategic realignment of the event industry ‘ecosystem’.
Decision-makers, trade visitors and suppliers to the event industry can expect an interesting mix of exhibitors, superb opportunities for networking and deal- making, and highly informative content live on stage at the next BOE INTERNATIONAL to be held at Messe Dortmund on 17 and 18 January 2024.
Our founder and managing director Maarten Schram joined the official press conference and elaborated on the development of LiveCom Alliance and the scheduled study conducted by RIFEL Institute later this year.