In this crucial phase of gentle recovery and the live communication industry picking up pace, calling for or entering in pitches is a common aspect again. As Colja Dams addressed in our European Industry Survey 2020 press presentation, the market picks up, but capacities will be lower. And this affects availability, rates and therefore current pitches. Especially now, it needs to be treated as a delicate matter. Therefore we do need to honor and understand the process and ground rules of sustainable pitching.
A set of guidelines was introduced in May 2018, enabling clients to adopt to a more professional and effective approach in their call for pitches whilst agencies will be able to objectively weigh the investment involved against the chances of success. While the LiveCom Alliance Pitch checklist serves to map out an effective approach.
Pitching is a fine art. The stakes are high and the amount of time and knowledge that is invested is considerable. Both by agencies and by clients. Thank you!
Download the Pitch Guidelines and Checklist here.