News | 22 July 2021

LiveCom Alliance Pitch Guidelines & Checklist

In the live communication industry, calling for or
entering in pitches is a common way of generating
business, and it needs to be treated as a delicate
matter. The stakes are high. On the one hand for the
client because it determines the potential value of
a future partnership, and on the other hand for the
agency since it could define the potential of winning
a new client or project.

Therefore, professional pitch guidelines are essential
to guarantee best possible results on both ends.

In this crucial phase of gentle recovery and the live communication industry picking up pace, calling for or entering in pitches is a common aspect again. As Colja Dams addressed in our European Industry Survey 2020 press presentation, the market picks up, but capacities will be lower. And this affects availability, rates and therefore current pitches. Especially now, it needs to be treated as a delicate matter. Therefore we do need to honor and understand the process and ground rules of sustainable pitching.

A set of guidelines was introduced in May 2018, enabling clients to adopt to a more professional and effective approach in their call for pitches whilst agencies will be able to objectively weigh the investment involved against the chances of success. While the LiveCom Alliance Pitch checklist serves to map out an effective approach.

Pitching is a fine art. The stakes are high and the amount of time and knowledge that is invested is considerable. Both by agencies and by clients. Thank you!

Download the Pitch Guidelines and Checklist here.