LiveCom Alliance European Industry Survey is aiming to capture the major trends and impact drivers for our industry since 2016. The first three years we basically created a ‘snapshot’ by looking into existing national studies. From 2019 – thanks to our strategic partner BOE International – the study is conducted by R.I.F.E.L. e. V. – Research Institute for Exhibition and Live-Communication RIFEL, giving us a detailed understanding of the structure, characteristics and future trends of our industry. In hindsight this gave us a revealing pre- and post COVID benchmark.
In 2025, the study will continue examining quantitative trends, but we will prioritize a qualitative and content-oriented view of significant strategic topic: internationalization.
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The results of the European Industry Survey 2025 learn that internationalization emerges as a key growth driver in live communication. Across the European live communication sector, event professionals are eager to expand – but face gaps in knowledge, infrastructure, and support.In order to fill these gaps a follow-up study is needed.
The 2025 edition of the European Industry Survey – conducted by the German R.I.F.E.L. Institute – focuses on internationalisation as both a strategic opportunity and a challenge for the European live communication industry.
In 2025, the study will continue examining quantitative trends, but we will prioritize a qualitative and content-oriented view of significant strategic topic: internationalization.
