The concept for a pan-European network among associations was born eighteen months ago during a meeting of Eubea’s advisory board and was presented during the last Eubea festival in Seville in November 2015. The desire for greater coherence between sectoral and trade associations in Europe was discussed and the response was in the form of LiveCom Alliance.
An initiative that the European events industry was ready and waiting for. That sums up LiveCom Alliance. Not only does Maarten Schram regularly meet European live communication specialists as managing director of IDEA trade association and formerly director of the Effectgroep events agency, but also in his role as jury member at international award ceremonies. ‘But what I miss is the real connection all year around with these organizations. We share so much professional knowledge and experience that it seems logical to establish an official connection now. And this alliance is the ideal tool to achieve that,’ Schram explains.
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Press-Release-LiveCom-Alliance
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Europe’s live sector is at a turning point: internationalisation is growing, along with complexity and support needs.
The results of the European Industry Survey 2025 learn that internationalization emerges as a key growth driver in live communication. Across the European live communication sector, event professionals are eager to expand – but face gaps in knowledge, infrastructure, and support.In order to fill these gaps a follow-up study is needed.
The 2025 edition of the European Industry Survey – conducted by the German R.I.F.E.L. Institute – focuses on internationalisation as both a strategic opportunity and a challenge for the European live communication industry.
