The concept for a pan-European network among associations was born eighteen months ago during a meeting of Eubea’s advisory board and was presented during the last Eubea festival in Seville in November 2015. The desire for greater coherence between sectoral and trade associations in Europe was discussed and the response was in the form of LiveCom Alliance.
An initiative that the European events industry was ready and waiting for. That sums up LiveCom Alliance. Not only does Maarten Schram regularly meet European live communication specialists as managing director of IDEA trade association and formerly director of the Effectgroep events agency, but also in his role as jury member at international award ceremonies. ‘But what I miss is the real connection all year around with these organizations. We share so much professional knowledge and experience that it seems logical to establish an official connection now. And this alliance is the ideal tool to achieve that,’ Schram explains.
Download press release and watch interview:
Press-Release-LiveCom-Alliance
Interview EventPlanner
Decision-makers, trade visitors and suppliers to the event industry can expect an interesting mix of exhibitors, superb opportunities for networking and deal- making, and highly informative content live on stage at the next BOE INTERNATIONAL to be held at Messe Dortmund on 17 and 18 January 2024.
Our founder and managing director Maarten Schram joined the official press conference and elaborated on the development of LiveCom Alliance and the scheduled study conducted by RIFEL Institute later this year.
