News | 17 November 2020

BOE 2021 postponed to June

BOE 2021 postponed to June 9 & 10

BOE International Trade Show for Experience Marketing; traditionally our yearly kick-off is postponed to June 2021. The decision was taken by the organizer, Dortmund Exhibition Centre, in response to latest trends in the corona pandemic. Link to press release.

“We are aware of the difficulty and the threat to livelihoods posed by the situation the experience marketing and events industry is facing. As a result, the risk of having to cancel BOE 2021 at short notice due to an ongoing serious corona situation is not something which the industry most affected by it can be expected to deal with. Postponing it in good time and scheduling new dates now provides welcome planning certainty for everyone involved,” said Sabine Loos, Managing Director of the Westfalenhallen Group of Companies: “It is a logical step right now to make everyone’s health top priority and hold BOE at a later date.”